Now that I was getting a higher click through rate I returned again to the bounce rate. (The number of people who arrive at the website then bounce away without going to another page on the site) I had used Google’s website optimiser for the front page and experimented with the content until it was the best I could get it. Unfortunately the bounce rate refused to go lower than 50%

After thinking long and hard I wondered if some of the trouble was the boring navigation. I was using a standard template design with text navigation tabs across the top of the website just like 75% of sites on the net.

I decided to redesign the site using a template that allowed icon navigation. After two days of hard work I had a new site ready to go live. I uploaded the site to my host server and waited for the analytics data to build up.

You can view the new site here www.guardianscifi.com

The bounce rate immediately reduced to around 35%. Result!

So if your not getting the bounce rate you expect from your website then perhaps try improving the navigation.  Make your visitor want to look at other pages on your site.

No update on Guardian Generations yet. The publisher has the cover artwork and the manuscript. I am waiting for the first edited version to come through from them.  For the latest news please visit www.guardianscifi.com

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