As I mentioned in the previous posting I have to complete a Marketing Interview Form for the Publisher. The form came with a letter outlining the marketing strategy.

As the author my responsibilities in conjunction with the Publisher is to exploit all opportunities. I have to;
a)    Contact local bookshops with a copy of the book and organise local signings
b)    Organise readings to a target audience via local libraries or interested group meetings
c)    Organise a book launch and invite friends family and potential customers
d)    Advertise any launch, event or reading activity via posters in shops
e)    Spread the word…

• Keep my eyes and ears open for alternative places to place or advertise the book
• Get friends and family on board and get them to do likewise
• Get people to order at their local library
• Get people to put reviews up on Amazon

Writing the book was the easy part. Now the work begins. As an author it would seem you have to be a sales person, public speaker and event organiser. It is a good job I’m not a nervous shy person!  lol

I have spent the last couple of days thinking up a response to the ‘Elevator Test’ and catch phrase questions in the Marketing Form.  (I mentioned them in my last post) I think I have finally got something useable.

The Elevator test answer is:
An ex Naval officer finds that due to a failed experiment he can communicate with the computers on a crashed alien vessel.  With the alien pilot he begins a quest to bring peace and equality to all enslaved races in the Galaxy.

Catch Phrase:
Guardian, from lonely zero to interplanetary hero.

I am quite proud of the catch phrase but I expect it has been done before and I will have to change it    Oh well, that’s what I am sending back to them so fingers crossed it’s what they are looking for. An example of a full marketing form can be found on www.partnership-publishing.com

P.S. Smilies aren’t working now! Have you noticed there is always something that needs fixing on these damn computers!!